After a new golf tour has wooed Professional Golfers’ Association players, the association announced that they are no longer eligible to play in the PGA. The commissioner’s letter is an example of bad news for those who accepted the opportunity from the LIV Golf Invitational Series, a Saudi-backed organization, and it’s an example of persuasive communication for those who might consider doing the same.

In his letter, Commissioner Jay Monahan justifies the decision, using the word “regulations” several times. He mentions that players didn’t get proper releases for the conflict and blames players for making a “choice for their own financial-based reasons.” Monahan also appeals to a wide audience when he writes, “But they can’t demand the same PGA Tour membership benefits, considerations, opportunities and platform as you. That expectation disrespects you, our fans and our partners.”

Monahan uses strong language throughout and calls out specific players at the end of the letter, which players received while they were in the middle of a tournament. He demonstrates courage by facing some backlash, and he demonstrates some vulnerability by acknowledging, “What’s next? Can these players come back?”

The PGA is also holding players accountable, although not everyone agrees. In a statement, LIV Golf calls the decision “vindictive” and promises further action. The brief tweet is a notable counterweight to the PGA’s two-page letter. Students may analyze both in terms of tone, audience focus, content choices, and organization.