About This Site
I started this blog in 2010 because I was spending a lot of time searching for company examples to bring into my business communication classes, and I wanted to make it easier for other instructors to do the same. I find students are much more engaged when they see the relevance of what we teach with real, current messages from real companies. Course principles come to life when students see them in examples they learn and experience themselves.
My intent is to provide starting discussion points. During class discussions or in assignments, students can analyze how well messages meet communication objectives and to what extent leaders demonstrate character.
About Amy Newman
From 2004 until 2021, as a faculty member in the Cornell SC Johnson College of Business, I had the pleasure of teaching thousands of students to improve their communication skills. I taught courses in business writing, persuasive communication, corporate communication, organizational behavior, and management communication, and I served as the director of Grand Challenges @Dyson. I am now a senior lecturer emerita at Cornell.
I also developed several eCornell courses as part of the Servant Leadership, Corporate Communication, and Public Relations Strategy certificates.
Before joining Cornell, I worked as an internal manager and external consultant at Canon, Reuters, Scholastic, The New York Times, and other companies.
As an active member of the Association for Business Communication, I have served as a director-at-large and Finance Committee chair. I now serve as the technology coordinator. In 2023, I was awarded Fellow of the Association and, in 2015, the Outstanding Teacher-Scholar Award in Memory of Meada Gibbs.
About the Books
My two textbooks are Business Communication and Character (12e, forthcoming, Cengage Learning) and Building Leadership Character (Sage Publishing).
Recovery at Work: Using Twelve Step Principles for Professional Success is a business book.
Email: amynewman[at]cornell.edu