T-Mobile's Full-Page Ad

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In signature pink, T-Mobile ran a full-page ad in Sunday’s New York Times. The ad also feels like T-Mobile because we see “From the desk of John Legere,” the charismatic CEO and frequent tweeter with comments such as, “One of our best weapons is the ineptness of the competition. #sorrynotsorry.”

For a persuasive message, the ad is curious and a good example for business communication students to analyze.

T-Mobile.jpg

Discussion:

  • Who are the primary and secondary audiences for this ad?

  • What are T-Mobile’s communication objectives, and how well does this message achieve them?

  • If you were advising the company, what suggestions would you have for revisions?