Lizzo Apologizes for Ableist Slur

Singer and songwriter Lizzo apologized to fans and critics, many of them on TikTok, offended by the term “spaz” in her new song, “GRRRLS.” One tweet explained the controversy:

@lizzo please re-release “grrrls” without the ablist [sic] slur. That word is not kind to disabled people. Your music is global and you have a voice folks listen to. We are trusting and asking you to release it without the slur.

Others mentioned their surprise because the singer “champions women, plus size people and others whom society treats poorly, Lizzo preaches inclusivity and should do better.”

Lizzo responded with an apology that demonstrates accountability and authenticity. She admitted the mistake, announced a new version, and highlighted her own identity. The apology could have been improved by recognizing how the term is offensive and harmful. Regardless, fans seemed to appreciate the response and, overall, the apology was effective.

"Rainbow Washing" and Burger King Ad

Almost every company seems to have some recognition of Pride Month, a celebration of the LGBTQ+ community during the anniversary of the 1969 Stonewall Uprising in Manhattan. But skeptics complain that June has become a time for “rainbow washing,” which Urban Dictionary defines as “The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ equality (and earn consumer credibility)—but with a minimum of effort or pragmatic result. (Akin to ‘green-washing’ with environmental issues and ‘pink-washing’ with breast cancer.)”

Burger King has done worse. To promote a Whopper in Austria, the company’s ad agency suggested selling "two equal buns"—either two tops or two bottoms. Some found the sexual reference funny, but others were offended, particularly because Burger King used the joke only for financial gain. Unlike other brands, the company didn’t include, for example, a donation to an LGBTQ+ organization.

The agency sent an apology to AdAge: “We at Jung von Matt Donau are proud of our queer community within our agency. Unfortunately, we still messed up and didn’t check well enough with community members on different interpretations of the ‘Pride Whopper.’ That’s on us.” The group also said, “we’ve learned our lessons and will include experts on communicating with the LGBTQ community for future work as promoting equal love and equal rights will still be a priority for us.”

The company takes responsibility, but a good apology includes a bit more, for example, an understanding of the impact and reparations or compensation. AdAge didn’t publish the apology in full, but business communication students could rewrite the response to demonstrate more vulnerability, humility, and compassion. In addition, Burger King has remained quiet while the ad agency took all the blame.

End the Long Email Chains

New research highlights problems with choosing text-based communication for complex or ambiguous tasks. In Organizational Behavior and Human Decision Processes, researchers published findings from five studies and concluded the following:

Findings suggest that communicators need to be aware that using text-based communication media, such as email for convergence tasks, can be tiring. As a result, they may not have the energy required to effectively deal with subsequent tasks requiring complex reasoning (e.g., writing a report) they may work on after they finish communicating.

Convergence tasks involve multiple perspectives and require creating a shared understanding, which is difficult to do by email or in Slack. When group decision making or negotiations, for example, starts a string of emails, the communication depletes our energy, making it harder to work on other complex tasks.

Study authors suggest what you might expect: choose a synchronous way of meeting instead. The authors acknowledge that meetings, particularly in person, are increasingly rare and challenging because of more remote work across time zones and varying schedules. But they say it’s worth the effort.

This advice is consistent with lessons in Chapter 1 of Business Communication and Character, which describes rich and lean media and reasons to choose one communication channel over the other. In-person meetings are best for complex decision making, building relationships, and emotional interactions.

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Netflix's New "Culture Guidelines" Push Back on Employees

Netflix is letting employees know—before they’re hired—that they might find some content “harmful.” In the website “Jobs” section, the company writes “Culture Guidelines” to promote its culture and help applicants see whether the company is a fit.

Recently, Netflix added a new section called Artistic Expression. As a Wall Street Journal article explains, the company faces pressure that all technologies face and had a recent reckoning with comedian Dave Chappelle’s “The Closer,” which caused employee protests (and the CEO to regret his handling of the situation). Netflix is also facing subscription cancellations and increasing competition, so maybe the leadership team believes it can’t afford to censor content that maintains current and attracts new users.

The language, below, is probably innocuous enough, although “harmful” is a strong word. Trouble ensues when specific situations arise. How the company handles those in the future will be interesting to see.


Artistic Expression

Entertaining the world is an amazing opportunity and also a challenge because viewers have very different tastes and points of view. So we offer a wide variety of TV shows and movies, some of which can be provocative. To help members make informed choices about what to watch, we offer ratings, content warnings and easy to use parental controls.

Not everyone will like—or agree with—everything on our service. While every title is different, we approach them based on the same set of principles: we support the artistic expression of the creators we choose to work with; we program for a diversity of audiences and tastes; and we let viewers decide what’s appropriate for them, versus having Netflix censor specific artists or voices,

As employees we support the principle that Netflix offers a diversity of stories, even if we find some titles counter to our own personal values. Depending on your role, you may need to work on titles you perceive to be harmful. If you’d find it hard to support our content breadth, Netflix may not be the best place for you.

Comm Tech Advice for New Grads

A Wall Street Journal article offers good advice for new grads to navigate the many communication tools available at work. Here are a few recommendations:

  • Don’t text your bosses unless they text you first.

  • Don’t ask 10 questions in 10 separate communiqués—batch them together before approaching your manager.

  • On video calls, arrive early and stay late.

  • Find out which [virtual meeting platform] is deployed by your company and download the apps for your desktop and mobile device in advance, then try a test meeting.

  • Turn [your] camera on in meetings by default to build connections with colleagues.

  • Don’t type anything you wouldn’t want your employer to see on Slack or any other company communication tool.

  • Start with a summary and your main point or request up top [of emails].

All good advice for new hires—and others—to make a good impression at work.

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What New Grads Want

A Wall Street Journal article raises questions about how employers communicate jobs and whether new grads are realistic. The survey results of this graduating class are not surprising, for example, that they want to move up quickly. For as long as I remember, young, new hires have expected to advance in an organization as they have advanced through their school years. This study revealed that “40% of respondents want to earn a promotion in their first year on the job,” and the author suggests ways for employers to sell promotion opportunities during the interview process and on its website. But that percentage of students will not advance as quickly as they hope: the organization chart narrows at the top.

Two other results are mildly interesting: that 80% of students want to work in the office, and that they want to feel that they belong at work—that they can be themselves. Both make sense considering that this group was isolated during the pandemic and spent some of their precious college time alone.

Career management offices may need to counsel students to prioritize what is most important to them. For example, they may need to sacrifice upward mobility for a supportive, inclusive work environment. This, too, is nothing new.

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Messages About Twitter Purchase

After a month-long saga, Elon Musk, the wealthiest man in the world, has an accepted offer to buy Twitter. The news release illustrates a positive message, which, like most, is also persuasive. I’ll also acknowledge that the news is not viewed positively by all.

Twitter’s news release includes the following quotes:

Bret Taylor, Twitter's Independent Board Chair, said, "The Twitter Board conducted a thoughtful and comprehensive process to assess Elon's proposal with a deliberate focus on value, certainty, and financing. The proposed transaction will deliver a substantial cash premium, and we believe it is the best path forward for Twitter's stockholders."

Parag Agrawal, Twitter's CEO, said, "Twitter has a purpose and relevance that impacts the entire world. Deeply proud of our teams and inspired by the work that has never been more important."

"Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated," said Mr. Musk. "I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans. Twitter has tremendous potential – I look forward to working with the company and the community of users to unlock it."

Some users promise to leave Twitter, concerned that losing controls the company implemented over the past several years will create an unsafe environment. More conservative groups tout the move. The Wall Street Journal editorial board wrote that “it will be fascinating to watch Mr. Musk try to break Silicon Valley’s culture of progressive conformity.”

Musk’s early moves will be particularly interesting to watch. Will he reinstate former President Trump’s account? The president said he won’t return to Twitter regardless. Will employees leave in droves, which could be a problem in a tight labor labor? CEO Parag Agrawal tried to quell fears in an all-hands meeting:

This is indeed a period of uncertainty. All of you have different feelings and views about this news, many of you are concerned, some of you are excited, many people here are waiting to understand how this goes and have an open mind ... If we work with each other, we will not have to worry about losing the core of what makes Twitter powerful, which is all of us working together in the interest of our customers every day.

These messages illustrate the uncertainty Agrawal acknowledges. Unlike Musk, he demonstrates compassion and humility. How the news affects Twitter’s culture—both for employees and its users—remains to be seen.

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New Messaging About COVID-19 Protection

U.S. health officials are changing course on COVID-19 messaging. At first, groups like the CDC and experts like Dr. Fauci persuaded all citizens to isolate, wear masks, and get vaccinated. Now that infection and hospitalization rates have declined, messaging is focusing more on individual choice. Those who favor less government intervention have been encouraging a more personal approach from the start.

This strategy complicates communication for doctors, who might now ask patients about their personal goals and risk tolerance before recommending actions. For example, a second booster shot may not be best for everyone. I wonder whether doctors have the skills and will take the time for these conversations. I also wonder whether friends, family, and community members will engage with each other in new ways to support different choices. I’m hopeful but weary.

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Amazon Insults an Employee

Amazon’s Staten Island, NY, warehouse is the company’s first to unionize. The vote is momentous and could start a wave of activity in other Amazon facilities.

Similar to their response at other facilities, for example, Bessemer, Alabama, company leaders used aggressive tactics to fight the union. In this case, the employee leading the effort, Christian Smalls demonstrated all the markings of a courageous leader. But a leaked email from the general counsel shows the company’s response to him personally:

“He’s not smart, or articulate, and to the extent the press wants to focus on us versus him, we will be in a much stronger PR position than simply explaining for the umpteenth time how we’re trying to protect workers.”

“Not smart” is insulting and obviously inaccurate. “Articulate” is also highly inaccurate—and stings with racism. Amazon underestimated its employees, but the battle is not over.

Amazon is trying to get the decision overturned. Company leaders might demonstrate vulnerability and humility at this point instead.

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Boeing's Scant Statement on Crash

As we wait for details about the plane crash in China, Boeing has issued a statement. The plan was a Boeing 737—not the Max that caused two crashes in 2019 and 2020. Still, the company has suffered greatly, taking longer than expected fixing problems and doing PR damage control in the meantime. This latest situation doesn’t help the company’s reputation.

At the same time, this crash is highly unusual, taking place during descent, during which only 3% of plane crashes occur. In addition, this plane had been operating for six years without issue. Both black boxes were found, so investigators will find more information. But, sadly, knowing the reason for the crash won’t change the fate of 132 victims and their loved ones.

Boeing’s statement is the bare minimum. The company follows its typical communication protocol, saying as little as possible and coming from no one in particular. I understand not taking responsibility at this point, but how about a little more compassion and authenticity? I wonder what lessons company leaders learned in the past two years about communication and character.

Boeing Statement on China Eastern Airlines Flight MU 5735

CHICAGO, March 26, 2022 – Boeing today released the following statement:

“We extend our deepest condolences for the loss of those on board China Eastern Airlines Flight MU 5735. Our thoughts and prayers are with the passengers and crew, their families and all those affected by this accident. Boeing will continue to support our airline customer during this difficult time. In addition, a Boeing technical team is supporting the NTSB and the Civil Aviation Administration of China who will lead the investigation.”

Contact
Boeing Communications
media@boeing.com

LinkedIn Gives Options for Employment Gaps

In a new feature, LinkedIn gives users 13 ways to describe reasons for employment gaps. In a blog post, a senior product manager at LinkedIn explained the rationale:

“According to a recent survey, more than half of professionals have taken a career break. Yet for far too long, the possibility of embarking on a career break has been overshadowed by stigma, which 60% of people believe still exists. . . . 46% of hiring managers believe candidates with career breaks are an untapped talent pool.”

Recruiters have business reasons to be more open-minded about time away from work. The “Great Resignation” and tight labor market left openings that employers need to fill.

LinkedIn’s survey found that 51% of employers are more likely to contact candidates who “provides context” about a gap. Of course, what LinkedIn doesn’t say is that 49% may be less likely or just as likely to follow up. Still, we may be seeing more compassion about personal challenges, including breaks for mental health reasons, family responsibilities, and illness.

If this feature is used widely, it could normalize work breaks and reduce the stigma of taking time off. Personal reasons are personal, but revealing them may encourage applicants to be more vulnerable and authentic—to trust that employers won’t judge them harshly and to present themselves genuinely, “warts and all.”

To explain a gap is to take a risk but so is not explaining a gap. In this case, an employer may think the worst, and applicants have no chance to include their own voice.

More Companies Eliminate the Annual Performance Review

For many years when I worked for large companies, I was responsible for the annual performance review process: identifying competencies, creating forms, training managers, and tracking those yearly conversations that were often painful for everyone involved. Since then, more and more companies are eliminating the annual review.

The tight labor market seems to be the biggest impetus for the recent wave. With more frequent reviews, managers can increase antsy employees’ salaries, hoping to retain talent. However, companies are cautious because more frequent reviews may set expectations that employees will always get an increase. Instead, managers have other retention tools, such as increasing benefits and giving one-time bonuses.

This recent news reminds me of a 2016 article. But at that time, the impetus was to increase feedback. When an annual process exists, some managers rely too heavily on that one meeting in lieu of giving feedback when needed throughout the year. Eliminating the review also reduces anxiety and ends a rating system that some see as inaccurate or unfair.

Of course, the best feedback is ongoing. Ideally, managers and their reports have a relationship where either can initiate a conversation at any time to encourage accountability and improved performance.

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Tesla Accuses SEC of Harassment

In a letter to a U.S. District judge, an attorney for Tesla describes how the SEC tries to “muzzle and harass Mr. Musk and Tesla.” Tesla claims that the SEC monitors Elon Musk’s Twitter, yet hasn’t distributed settlement funds to shareholders.

We see strong language throughout the letter, for example, “gone beyond the pale,” “formidable resources,” “endless, unfounded investigations,” “broken its promises,” and “police.” The last paragraph reads as follows:

“Enough is enough. Mr. Musk and Tesla write in the hope that the Court can bring the SEC’s harassment campaign to an end, while ensuring that the SEC finally delivers, at long last, on its commitment to Tesla’s shareholders and this Court.”

The letter is an example of persuasive communication, with the lead strategy emotional appeal. Although logical arguments are included, the language and medium emphasize what the company perceives as irrational. We get the sense that Musk is personally targeted. We’ll see whether the letter gets the desired results.


Encouraging Humility

David Axelrod, a New York Times opinion writer, weighs in on President Biden’s first State of the Union address, scheduled for March 1. The article, “Mr. President, It’s Time for a Little Humility,” criticizes the president’s previous news conference in which he “energetically sold a litany of achievements” without acknowledging “grinding concerns that have soured the mood of the country.”

In addition to humility, which is defined at recognizing one’s own and others’ limitations, Alexrod is encouraging compassion—caring for yourself and others. He makes good arguments for being positive, while avoiding a “doom and gloom” speech like one of President Carter’s.

Getting the balance right will be difficult. The president needs to remind people of his successes to inspire reelection, while being honest about COVID deaths, the decline of mental health, and economic challenges. As Alexrod says, “Now, he needs to find that voice by telling the story of the ordeal so many Americans have shared, honoring their resilience and painting a credible, realistic picture of how we can all reclaim control of our lives.”

We’ll see how President Biden does. Multiple speech writers will wordsmith his address. But as business communicators know, how the speech is received depends on the president’s delivery as well as his words. I’m curious how much of the president’s genuine self we’ll see—his authenticity.

Managing Hybrid Meetings

A Wall Street Journal article describes ways to “level the playing field” for remote and in-person workers. Despite high-end video and audio technology in larger meetings, employees have a tough time seeing and hearing each other and feeing included. Of course, the same applies to classrooms.

Some companies ask employees in person to log onto the meeting with their laptops, so remote workers see everyone’s face. Asking people to raise their hand to speak—whether in person or online—also gives everyone an equal chance to participate.

Companies are ramping up amenities at work, for example, childcare, gyms, and pharmacies, to lure employees back to the office. Managers continue efforts to help employees manage meeting burnout and “Zoom fatigue,” for example, block parts of Fridays.

Some of these challenges aren’t new. Too much email, information overload, and not enough actual work time are problems whether we’re home or in the office

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Language Choices

A new report has been criticized from both sides of the political aisle. Published by the American Medical Association and the Center for Health Justice, “Advancing Health Equity: A Guide to Language, Narrative, and Concepts,” is described as an “equity document.” Its purpose is to provide guidance to physicians and healthcare workers.

Some recommendations seem appropriate, while others seem impractical or, as a New York Times opinion writer called them, “absurd.” Michelle Goldberg gives an example:

“The guide suggests replacing ‘vulnerable’ with ‘oppressed,’ even though they’re not synonymous: it’s not oppression that makes the elderly vulnerable to Covid.”

Key principles include avoiding using stigmatizing and dehumanizing adjectives, avoiding generalizations, avoiding language with violent connotations, and avoiding unintentional blaming. The report suggests “people-first" language, which I suggest in the textbook—when appropriate.

I wonder how students feel about the more specific recommendations in the report: Which would they follow, and which seem silly or unnatural?

Research About Groupthink

Groupthink causes poor decision making because members come to the same conclusions, failing to see alternatives. You might think the trouble is with homogeneous teams, but a Wall Street Journal article clarifies the types of teams most susceptible to this limited thinking.

The faculty authors describe three sets of teams and ask which is “the most likely to fall prey to the pathologies of groupthink”?

  • A friendly team of long-term colleagues or a new collection of co-workers who haven’t had time to form close personal bonds?

  • A team composed of the usual suspects or that same team where an outsider has been brought in to provide a fresh perspective?

  • A group with a confident leader who has a clear vision of how to do things or a relatively unstructured group without a strong authority figure?

In each, the second team is more vulnerable. Concepts like group identity and psychological safety are at play. Although paradoxical in some ways, a close group of friends who feel comfortable with each other are more likely to offer divergent ideas.

Throughout my career, I have tried different approaches to assigning student teams. This article makes me feel good about the times I’ve let students choose their own teams. Of course, that causes other problems, but groupthink was not likely one of them.

Language Choices

A New York Times writer explores language “on the left,” meaning political liberals. The article also helps us understand choices for business communicators and my challenges revising Business Communication and Character (11e).

The first sentence of the article includes the word “freshman,” and already I have questions. At Cornell, we have been using “first-year” as a gender-neutral term for some time. Of course, this only exemplifies the Amy Harmon’s point about changing language.

Harmon describes frustration on all political sides, including needing to adapt to changing language, skepticism about “wokeness,” and choosing semantics over action

I fear that my book, revised but not yet published, is already out of date. Did I give “BIPOC” and “Latinx” too much attention and “LGBTQIA+” too little? Should I have addressed “wokeness”? I’ll wrestle with all this in the 12th edition.

Overblown Generational Differences

Finally, a mainstream article, “The Bunk of Generational Talk,” describes exaggerated differences among age groups. Categorical thinking contributes to imagined “gaps” and tropes. With random year divisions, naming generations only reinforces stereotypes.

The article author, a professor of public policy, provides research showing that most differences among generations are driven by factors other than generation alone. For example, beliefs about climate change have tracked fairly closely over time. He summarizes the issue well:

“Our wrongheaded thinking about generations leads us to focus on the wrong problems. Headlines about spendthrift young people, for example, distract us from the huge shift in economic policy in recent decades toward the interests of older people. We avoid facing up to a challenge like climate change by laying the blame on older generations while placing our expectations for salvation on the coming generation. Across a range of issues, manufacturing fake generational battles denies us the benefits of intergenerational connection and solidarity.”

Business Communication and Character describes ways to work and communicate across differences—not invent differences to mock and scorn.

Raiders Coach’s Language and Resignation

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The New York Times described emails sent by Raiders Coach Jon Gruden that included racist, homophobic, and sexist language. In his statement, Gruden wrote a short statement on the Raiders’ Twitter account.

The statement isn’t exactly an apology, as we define it in business and corporate communication. Gruden doesn’t describe his behavior or the impact on others.

Raiders owner Mark Davis wrote an even shorter statement: “I have accepted Jon Gruden’s resignation as Head Coach of the Las Vegas Raiders.”

Critics of the decision evoke the “cancel culture,” while others believe Gruden’s comments were outlandish. In a business environment, his language would never be acceptable. The NY Times article quotes Gruden, which I’ll avoid here.