Lego: "Everyone Is Awesome"

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Lego is celebrating the LGBTQIA+ community with a new rainbow-colored set. The set will be available on June 1—the start of Pride Month. The designer explains the decision for the “Everyone Is Awesome” product:

“I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans. We share love for creativity and self-expression through Lego bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.”

The designer also explained that the characters intentionally have no specified gender.

In a press release, the company describes the purpose:

“Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe ‘Everyone is awesome’!”

The product is a good example of company leaders taking a stand. They might alienate some customers, but they are holding true to their values, stated at the bottom of the release:

“The LEGO Group is committed to building a diverse and inclusive workplace. It partners with Workplace Pride, Stonewall and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company. It also supports UK-based charity, Diversity Role Models which works to educate children about inclusivity and empathy in order to build supportive and inclusive future generations.”

CEOs Speak Out

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JPMorgan Chase published its Annual Report, leading with a letter from CEO Jamie Dimon. The introductory paragraph and corresponding callout quote reflect a leader’s and a company’s grappling with an extraordinary year.

Like many company leaders today, Dimon addresses societal issues directly. We’re seeing increasing employee and CEO activism, and this letter is a good example.

A Wall Street Journal opinion piece questions when leaders are even more direct about political events, such as Black leaders in Georgia speaking out against the election law decision. The law restricts voting rights, which doesn’t affect the companies directly. The WSJ editorial board writes, “To wit, they are pitting themselves against the interests of their own shareholders.”

The open letter appeared as a full-page ad in The New York Times, signed by Black CEOs, former CEOs, and others of major U.S. companies.

In my view, the CEOs demonstrate leadership character, particularly authenticity, courage, and integrity. By definition, demonstrating character carries some personal risk.

Royal Family Responds to Racism Allegations

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In an interview with Oprah, Prince Harry and Meghan Markle accused the British royal family of racism, and the fallout is severe. Markle talked about having suicidal thoughts and how she had been treated by the family, including plans for the couple’s baby. She said he wouldn’t have a title or security, and that the family had “concerns and conversations about how dark his skin might be when he was born.”

Prince Harry said that he a discussion with his grandmother and two with his father about the couple’s concerns until his father “stopped taking my calls.”

Victoria Murphy, a writer for Town & Country magazine, describes the family’s reaction:

So far, the royal family has remained tight-lipped. There have been no statements and, it seems, very little guidance offered. Perhaps they are retreating into a default “no comment” stance, or perhaps they are sensibly waiting to see what sticks before deciding whether to add fuel to the fire. In this war of words, there is a sense that we could go on and on.

Buckingham Palace did release a short statement, and the Queen took some time before signing off:

The whole family is saddened to learn the full extent of how challenging the last few years have been for Harry and Meghan.
The issues raised, particularly that of race, are concerning. While some recollections may vary, they are taken very seriously and will be addressed by the family privately.
Harry, Meghan and Archie will always be much loved family members.

Of course, the issue is that the royal family is a public organization, with several public figures, whether they wish to be or not.

Two days later, Prince William gave an interview and said, “We’re very much not a racist family.”

Murphy sums up the situation: “Make no mistake, this is an interview that will go down in history as having rocked the British royal family to its core.”

Robinhood CEO Defends Decision to Block Trading

It’s been a wild week of investing in GameStop, AMC, and other companies, with amateur investors driving up prices. Investment app Robinhood decided to halt trading and was highly criticized. Robinhood was accused of not having enough liquidity to cover trades, succumbing to pressure from hedge funds, and trying to protect investors, yet interfering with their trading decisions and opportunities to gain high returns.

In a CNBC interview with Andrew Ross Sorkin, CEO Vlad Tenev defends the company’s decision to block trading. He denies the accusations but does mention the liquidity and responsibility. How clear is his explanation?

His video is a good one to analyze for his delivery skills and appearance. His skin and wall colors are rather pink, and although he sounds confident, he could move his upper body more to seem relaxed. Fillers signal a conversational style, which is appropriate here, but he overuses “um,” and I find it distracting.

GM CEO's Letters to Environmental Leaders

General Motors has changed its position on climate change. The company, led by CEO Mary Barra, had supported President Trump’s efforts to eliminate California’s ability to set its own strict environmental standards.

With a new incoming president, Barra communicated that the auto industry will likely support President Biden’s environmental policies. The news came in the form of a letter to environmental leaders and encouraged “customer adoption of electric vehicles.” Barra also touted GM’s ability to meet the demand. She ends on a positive note: “This effort is critical to addressing climate change, and we look forward to working together.”

A New York Times writer calls the move a “maneuvering” and “a public humiliation to Mr. Trump” since he was still in office at the time. A public policy professor noted, “This is about as bold as it gets. This huge pivot, so closely following an election result, particularly from a firm like General Motors, is a big, big deal.”

Tech CEOs Testify Before Congress

CEOs of four major tech companies—Google, Facebook, Apple, and Amazon—answered U.S. lawmakers’ questions about potential abuses of power. Themes from both Democrats and Republicans included relationships with third-parties, social media monitoring, advertising, search results, and other potential antitrust moves.

The CEOs joined by video and started with an opening statement. After that, no one was spared tough questions. Sundar Pichai was grilled about search engine results and Google’s business in China. Mark Zuckerberg defended its acquisition strategy. Jeff Bezos responded to accusations of using vendors’ data to build competitive products. And Tim Cook, who received the fewest questions, defended practices for developers, including fees charged through the App Store.

Discussion:

  • Watch the CEOs’ opening statements. Which were the strongest and weakest? On what criteria do you base your analysis?

  • Which leadership character dimensions do the CEOs exhibit or fail to exhibit.

  • Assess the CEOs’ delivery skills. What differences and similarities do you notice?

  • Now assess the technology set-up: lighting, background, camera angle, eye contact, and so on. What lessons do you learn for your own video meetings?

Developing Trust During the Pandemic

In his opinion piece, “How to Actually Talk to Anti-Maskers,” New York Times writer Charlie Warzel focuses on developing trust. He provides examples from previous pandemics and ways to encourage people to reduce spread of the disease.

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Warzel explains the importance of empathizing with people and “meeting people where they are.” To meet resistance from people who don’t want to wear masks—and from those who may not get a vaccine when one is developed—Warzel emphasizes character and communication:

You cannot force public trust; you have to earn it by being humble and transparent, and by listening. And you can’t fake that care and maintenance — it’s the grueling and deeply human work of democracy, which is never finished.

Image source.

Discussion:

  • What persuasion strategies does Warzel describe? Consider logical argument, emotional appeal, and credibility.

  • Think about a time when you persuaded someone by first empathizing with their point of view. How did it work? What effect did your approach have on your relationship? You might also think about a time when someone persuaded you in this way.

  • Which leadership character dimensions are illustrated in Warzel’s article?

Analyzing the NFL's Apology

Years after NFL players “took a knee” to protest police brutality and other discrimination against Black people, NFL Commissioner Roger Goodell apologized “for not listening to NFL players earlier.” On June 5, less than two weeks after a police officer murdered George Floyd, Goodell posted a video to express his regret in handling player protests.

The response came on the heels of a video of Black NFL players saying, “What if I was George Floyd?” and asking the league to listen to its players.

Goodell’s video was introduced on NFL’s Twitter account with this statement:

“We, the NFL, condemn racism and the systematic oppression of Black People. We, the NFL, admit we were wrong for not listening to NFL players earlier and encourage all to speak out and peacefully protest. We, the NFL, believe Black Lives Matter.”

Skeptics wonder what will change in the league. Jim Litke, an Associated Press sports writer notes the lack of diversity within the NFL: “Three-quarters of the players are people of color, but just four head coaches, two general managers, and one owner, Shad Khan of the Jacksonville Jaguars, are.” Litke also points to Goodell’s shaky record of handling other “big issues,” like player concussions and domestic violence.

To that last point, this isn’t the first time Goodell apologized publicly. With a different delivery style, in a 2014 video, he said, “I got it wrong” after four players were temporarily benched for domestic violence incidents.

Discussion:

  • Analyze Goodell’s video message: primary and secondary audiences, communication objectives, content, organization, etc.

  • Compare this video to Goodell’s 2014 video. What differences do you notice in the delivery style? How do you explain Goodell’s strategic choices?

  • What’s your view of the latest apology: genuine, placating, or something else?

  • On face value, what leadership character dimensions does Goodell demonstrate? Which dimensions could Goodell display more strongly or directly?

Company Statements About George Floyd's Murder

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Business Insider has assembled a list of companies’ statements and promised actions following the killing of George Floyd and the public protests.

TikTok, General Motors, McDonald’s—many brands are jumping into the conversation and posting messages that are both placating and inspiring.

Discussion:

  • Read the list of statements and actions. Which sound most meaningful to you?

  • Should all brands post a message? Which should, and what is important to convey?

Atlanta Mayor Speaks to Protests

Atlanta Mayor Keisha Lance Bottoms delivered a speech from the heart and from her experience. Mayor Bottoms speaks from her experience as an African-American mother and implores people to protest peacefully.

Discussion:

  • Analyze the mayor’s speech: audience, communication objectives, organization, tone, delivery style, and so on. What works well, and what could be improved?

  • In what ways does this speech demonstrate authenticity? How does the mayor’s identity play a role in her message and her delivery?

New Zealand PM's Conversational Style

In business communication courses, many faculty encourage their students to use a natural, conversational style—to avoid reading from a script or memorizing a speech. A natural style allows speakers to connect with their audience and to demonstrate authenticity.

New Zealand PM Jacinda Ardern posted a video to “check in with everyone.” She is in a sweatshirt and says she just put her toddler to bed. Ardern discuss COVID-19 progress and asks people not to be “disheartened” by numbers, which may lag isolating behaviors.

In early April, PM Ardern declared that the tooth fairy and Easter bunny are considered essential workers.

Discussion:

  • Ardern uses fillers when she speaks—in other videos even more so than this one. Is that a problem? Why or why not?

  • How do you perceive her natural style: refreshing, inappropriate, or something else?

  • How would her style be perceived if she were the president of the U.S.?

A Leader Example in My Book Is Charged With Conspiracy

I was sad to see that Paul Kruse, former CEO of Blue Bell Creamery, has been charged with covering up the listeria breakout in 2015. In my book, Building Leadership Character, Kruse is a positive example of a leader who demonstrates vulnerability. His 2016 video announcing employee layoffs after the breakout was emotional and authentic.

Prosecutors say that Kruse delayed recalling tainted products, instructed employees to tell customers that product delays were caused by mechanical problems, and failed to take other appropriate action.

Blue Bell agreed to pay $19.5 million to the Department of Justice and posted a statement on its website, which focuses more on the future than on the past.

Discussion:

  • Can you reconcile both perspectives of Kruse as a leader? Could he be someone who covers up listeria and someone who gets emotional when talking about employee layoffs?

  • Assess the company’s statement. Who are the audiences, and what are the communication objectives?

Avoid Trite Customer Service Expressions

Consultants in online communication advise writers to avoid standard customer services phrases that could be off-putting during the COVID-19 pandemic:

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  • “We regret any inconvenience this may have caused.”

  • “Well share your feedback with the appropriate department.”

  • “[Insert topic] is extremely important to us.”

  • “Our records show…”

  • “As per your request…”

  • “Is there anything else I can help you with today?”

Image source.

Discussion:

  • I would argue that these expressions should be avoided any time. What are your thoughts?

  • Do you find any of these particularly annoying?

  • What could you say instead of each of the above?

Governor Cuomo's Leadership

A Wall Street Journal article analyzes NY Governor Cuomo’s leadership during the coronavirus pandemic. Crisis communication experts conclude that, although he’s not a naturally gifted orator, he is doing what the public needs now.

People appreciate the governor’s focus on facts and his direct style as well as his discussions of emotion and his brother’s illness, which “humanize” him.

The article sites Cuomo’s current popularity: “Gov. Andrew Cuomo’s job-performance rating soared in March to its highest level ever, according to a poll conducted by the Siena College Research Institute.”

Performer Randy Rainbow produced a funny video, “ANDY!” to the tune of “Sandy” from the musical Grease about his appreciation.  

Discussion:

  • Read the article for other conclusions about the governor’s leadership style. With which ideas do you agree and disagree?

  • What other examples have you seen of people stepping up when the situation required them to be leaders? How did they do?

Message from Zoom CEO

People who never heard of Zoom are now relying on the company to provide flawless service, but of course we experience problems. In a blog post, CEO Eric Yuan describes how Zoom use has “ballooned overnight” and what the company has done to meet demand and improve the service.

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Yuan also expresses gratitude to Zoom users at the end of the post, demonstrating business communication principles and leadership character:

Transparency has always been a core part of our culture. I am committed to being open and honest with you about areas where we are strengthening our platform and areas where users can take steps of their own to best use and protect themselves on the platform. 

We welcome your continued questions and encourage you to provide us with feedback – our chief concern, now and always, is making users happy and ensuring that the safety, privacy, and security of our platform is worthy of the trust you all have put in us.

Together, let’s build something that can truly make the world a better place!

Yuan image source.

Discussion:

  • Analyze the blog post: audiences, communication objectives, organizational structure, writing style, etc.

  • What business communication principles does the blog post illustrate? What improvements would you suggest?

  • What leadership character dimensions are illustrated in this example?

Marriott CEO Demonstrates Authenticity

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A Forbes article calls him an “authentic leader” and applauds his video about the business. Marriott CEO Arne Sorenson begins by talking about his appearance: he is undergoing treatment for pancreatic cancer.

Sorenson gives the bad news directly: the company hit from COVID-19 is worse than the impact from 9/11 and the 2009 financial recession combined. He compares the worst quarter in the company’s history—about a 25% revenue decline—to the almost immediate 90% decline today.

Towards the end of the video, Sorenson is visibly emotional as he talks about employees losing their jobs.

Discussion:

  • What principles of delivering bad news does Sorensen use in the video?

  • How well does Sorenson balance emotional appeal, logic, and credibility in this message?

  • In addition to authenticity, what other leadership character dimensions does Sorenson demonstrate?


FreshDirect Message

FreshDirect CEO David McInerney sent a message to all company “team members, suppliers, and customers.” Primarily, the purpose is to express gratitude. Assess the message, particularly in light of the Fast Company article about brands sending too many emails.

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Dear FreshDirect Team Members, Suppliers, and Customers,

In the past few weeks, our community has come together in an extraordinary way as we navigate this ‘new normal’ of everyday life for the foreseeable future. Our team members, our suppliers, and our customers are all part of this evolving conversation so I thought it appropriate to address everyone together.

Thank you, first and foremost, to our remarkable FreshDirect employees who are receiving, preparing, packing and delivering food during this extremely challenging time, and working around the clock to serve even more customers. Your dedication and perseverance is inspiring, and I’m privileged and proud to be on your team. You are true heroes.

Thank you to all of our suppliers, particularly our food suppliers on farms, boats and ranches, who, even with their own challenges, tell us that they will stop at nothing to not let us down. Grocers are now being called heroes, but know that we consider all of you heroes as well – boots on the ground, ensuring that the quality food that you grow continues to roll.

Thank you to our loyal customers, for trusting us to serve you and your family during this unimaginable time, and for continually asking about our team members, sharing encouragement and appreciation for all they are doing to provide food. The shift of virtually all food consumption into the home has strained the entire food industry, and we are all working tirelessly to address the resulting shortage in time slots.

Together, as a community, we are going to be doing even more to help others.

In just the last 10 days, the FreshDirect customer community has donated over $75,000 to the NY Common Pantry, an organization that for years has been helping others and now needs a helping hand. The FreshDirect employee community continues to support them as well, by packing and delivering thousands of boxes every week.

And this week, we are launching a new public/private partnership with the five NYC Borough Presidents, which we’ve dubbed Operation 5 Borough Food Drive. Starting Tuesday, the FreshDirect team will be donating and packing 2,000 boxes of food staples each weekday. These boxes will be delivered at the direction of each Borough President to those in need, free of charge, thanks to the generosity of our suppliers.

Thank you, and stay healthy and strong.

David

Image source.

Discussion:

  • Analyze the message: the audiences, communication objectives, and so on.

  • What works well, and what could be improved?

  • How do you assess the message, given criticism of the Fast Company article?

Panera Extends Social Media Listening

Panera responded to complaints about its Bistro French Onion soup with a clever approach: hiring the character Phyllis from “The Office” TV show.

The restaurant chain had promised that the soup would return, but it didn’t, and fans protested on social media. In addition to actively responding to customer complaints on social sites, Panera created a video showing a fake social media manager and Phyllis, as a social media coordinator.

The approach shows that Panera is listening and responding to customers, and it helps customers see the company’s point of view.

Discussion:

  • What’s your view of the video? How would you describe the potential impact in a few words?

  • More specifically, what are the communication objectives for this video message? Consider the audience and what the company hopes customers will do, think, and feel differently after watching the video.






Facebook Memo Goes Public

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Facebook executive Andrew Bosworth wrote a 2,551-word memo about the company’s role in the upcoming election and more. Bosworth compliments President Trump’s use of Facebook ads and admits that the site impacted the 2016 U.S. election. A Vox article describes Boswell’s logic:

Bosworth’s memo has much more in there, which is getting plenty of deserved attention, including the assertion that Facebook did indeed help Donald Trump win the 2016 election — by giving him the tools to run “the single best digital ad campaign I’ve ever seen from any advertiser. Period.” And the memo also reveals that Bosworth, a self-described “committed liberal,” fantasizes about using Facebook to prevent Trump from winning in 2020, but won’t.

The memo is also attracting attention because Bosworth compares Facebook to sugar and places responsibility on the user: “At the end of the day we are forced to ask what responsibility individuals have for themselves."

Bosworth ends the memo with a question:

To bring this uncharacteristically long and winding essay full circle, I wanted to start a discussion about what lessons people are taking away from the press coverage. My takeaway is that we were late on data security, misinformation, and foreign interference. We need to get ahead of polarization and algorithmic transparency. What are the other big topics people are seeing and where are we on those?

Boswell image source.

Discussion:

  • Read the entire memo . What surprises you most?

  • How damaging is the memo to Facebook’s image, particularly with another election coming up? How does a memo like this—posted on an internal site—become public?

  • What business writing principles does Bosworth follow, and how could he improve the memo?



Meanings Behind OK, K, and kk

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According to a New York Times article, the way to “scare your young co-workers” is to type “O.K.” instead of “kk.” A young worker explains:

To write “O.K.” or “K,” they tell me, is to be passive-aggressive or imply that I would like the recipient to drop dead.”

The article puts this generation gap in perspective:

A parting thought: Sociolinguistic research — which, until recently, tended to treat gender as binary — largely indicates that young women are the drivers of language change. (The authors of a frequently cited 2009 article from the journal “Language” found that men often lag “a full generation behind” — perhaps because they “retreat from or resist a change after it becomes associated with women.”) I don’t know for sure if the co-workers you mention are women but, on the off-chance you work with any, it’s never a bad time to remind yourself that studies (and women) find that women who talk at work are regularly dismissed, interrupted or ignored.

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Discussion:

  • What’s your view of the differences among “Okay,” “O.K.,” “OK,” “K,” and “kk”? Do you see them the way this article describes? What, if any, role does gender play in your interpretation?

  • The article reminds me of a 2015 study about periods in texts, apparently a signal for something dramatically final instead of how I use them—to end sentences like this one. How has punctuation use in texts changed over time?