Megyn Kelly Terminated from NBC

NBC Today Show host Megyn Kelly said she thought it was acceptable to wear blackface for Halloween. Kelly might need to brush up on the history of blackface, which started in minstrel shows in the 1800s. Then, like now, blackface reinforced racial stereotypes and was terribly demeaning to black people.

Kelly apologized on the show, but people were still upset. Her colleague, Al Roker, said “she owes a bigger apology to folks of color around the country.” NBC waited two days, but insiders say she will be terminated.

Here’s the full text of her email to NBC staff:

Dear friends & teammates –

One of the wonderful things about my job is that I get the chance to express and hear a lot of opinions. Today is one of those days where listening carefully to other points of view, including from friends and colleagues, is leading me to rethink my own views.

When we had the roundtable discussion earlier today about the controversy of making your face look like a different race as part of a Halloween costume, I suggested that this seemed okay if done as part of this holiday where people have the chance to make themselves look like others. The iconic Diana Ross came up as an example. To me, I thought, why would it be controversial for someone dressing up as Diana Ross to make herself look like this amazing woman as a way of honoring and respecting her?

I realize now that such behavior is indeed wrong, and I am sorry. The history of blackface in our culture is abhorrent; the wounds too deep.

I’ve never been a “pc” kind of person — but I understand that we do need to be more sensitive in this day and age. Particularly on race and ethnicity issues which, far from being healed, have been exacerbated in our politics over the past year. This is a time for more understanding, love, sensitivity and honor, and I want to be part of that. I look forward to continuing that discussion.

I’m honored to work with all of you every day.

Love,

Mk

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Discussion:

• What’s your view of Kelly’s original comments?

• Assess Kelly’s email. Do you find her apology meaningful, insincere, or something else?

• Did NBC do the right thing by firing her? Why or why not?

• We await a statement from NBC. Draft one on behalf of the company.

• Which leadership character dimensions are illustrated by this situation?

Bad News at Verizon and Sears

Verizon and Sears employees are facing job loss in the coming months.

Verizon is outsourcing some technology functions to Infosys, resulting in 2,500 jobs leaving the company.

At first, Verizon wasn’t planning to offer severance, but pressure from employees caused company leaders to change the approach. Timing was part of the problem: last month, 44,000 Verizon managers were offered a voluntary severance package to leave the company. Now, about 1,000 employees have a choice of whether to work for Infosys or accept severance pay.

Sears is declaring Chapter 11 bankruptcy after years of attempts to save the department store. The company has been steadily shedding stores. Only 700 are left, down from 1,000 in February, and more than 3,000 about a decade ago.

CNN reports that Sears has been warning investors that they may go out of business, and suppliers are requiring payment up front.

Sears image source.

Discussion:

• What’s your view of Verizon’s severance plans: unfair, discriminatory, financially necessary, based on sound principles, or something else?

• Sears investors and suppliers recognize the likely fate of Sears. How prepared do you think employees are? What could the company do to help employees at this point?

Are U.S. Campuses Coddling Students?

A new book, The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure, explores the impact of political discourse on U.S. college campuses. The book is an expansion of an Atlantic article in which Jonathan Haidt, one of the book authors, disputed “trigger warnings” and other anxiety-avoiding tactics.

The authors are clear that harassment and discrimination are wrong, and that students who experience them should report the incidents. But, according to a Bloomberg article, we may lose the ability to communicate with each other:

“They worry about the What worries him is the looseness of the term ‘bias’ and the idea that students are urged not to work out their concern with the alleged perpetrator but to report it directly to the authorities.”

Also concerning the authors is the high percentage of liberal faculty members. A recent study shows that 39% of the most elite liberal arts schools have no Republican professors. The Bloomberg writer notes the possible negative effect:

"Critics argue that the atmosphere of liberal orthodoxy increases the risk that graduates will enter the workforce without knowing how to confront political viewpoints different from their own.”

Cover image source.

Discussion:

• What’s your view? Are we coddling students, or do they need more protection and “safe spaces”?

• How would you describe the differences among discrimination, harassment, and bias?

• How might the issue of protecting people from bias contribute to sexual harassment in the workplace? How can we help people sort out problems at an interpersonal level?

JD.com CEO Arrested for Sexual Misconduct

Richard Liu, founder and CEO of Chinese e-commerce company JD.com, was arrested in Minneapolis for sexual misconduct. Because of his high profile and billionaire status, Liu’s arrest was the most popular topic of conversation on social media in China last week.

Two people describe a case involving a student at the University of Minnesota, part of a joint doctoral program in business administration with Tsinghua University. Liu was released without bail and has returned to China. He denies any wrongdoing, and JD.com posted a statement in Chinese, translated by a student:

Sunday, Sep. 2, 2018

We have noticed that there are rumors and false accusations about Mr. Qiangdong Liu on Weibo (Chinese social media site, similar to Twitter) recently. We hereby declare as follows: Liu was falsely accused while in the US on a business trip, but the police investigators found no misconduct and that he would continue his journey as planned. The company will take necessary legal action against false reporting or rumors.

Monday, Sep. 3, 2018

So far as we know, Mr. Liu was arrested on Aug. 31, 2018 in Minneapolis for investigation. He was released from custody shortly. There was no accusation or bail required for the release. Mr. Liu has returned to China and will resume his business activities as originally planned.

In addition to the stock price drop and embarrassment this causes Liu and JD.com, the company may have a governance problem. Liu is required to attend board meetings in person (although he may be able to join via video or telephone). Without him, as an 80% voting rights owner, the board may be unable to make decisions for the business.

A New York Times article focuses on China’s fascination with self-made billionaires as celebrities. Online discussions featured photos of Jack Ma laughing at Liu’s trouble.

Liu image source.

Discussion:

• I don’t see a statement or press release from Liu or from the company in English. Should Liu or the company publish something at this point on the website? Why or why not?

• What should the company do now to manage through this crisis?

• How does the Chinese reaction compare to situations in the United States? Can you think of a similar situation when Americans were fascinated by a leader’s hardship?

Changes at Riot Games

Following allegations of sexism, Riot Games has apologized and is making changes. A long report by Kotaku placed blame mostly on the fast company growth and sexist working environment.

Trying to shed its “bro-culture” stigma, leaders have acknowledged that the company could be more inclusive. In a long statement last month titled, “Our First Steps Forward,” the company starts by apologizing to “to all those we’ve let down.” The statement then lists steps the company will take around inclusion initiatives, staffing, training, and so on

In a more recent statement, the company announced hiring a “leadership and strategy expert,” Frances Frei, who had also worked with Uber. The statement includes this quotation from Frei:

“After spending time with Riot’s leadership and many others across the organization, it became clear that Riot is truly putting everything on the table and committing to evolving its culture. In my interactions with Rioters, I’ve seen extraordinary levels of engagement on these issues across the company. Every Rioter with whom I’ve met truly cares about inclusion, which means real change is possible. Riot isn’t interested simply in fixing problems on the surface, it has the ambition to be an industry leader and to provide a roadmap for others to follow. I share that ambition and am eager to help Riot navigate this process.”

Frei image source.

Discussion:

• Read Kotaku’s report. How credible do you find the investigation and reporting? What could increase the credibility?

• Assess Riot Games’ statement. Who is the audience and what are the communication objectives? How do the organization, writing style, and tone affect your assessment?

• Now assess the statement about Frei. What’s your view of including Frei’s statement? What else, if anything, should be included in the statement?

• Overall, how well is Riot Games demonstrating accountability? What other leadership character dimensions are demonstrated?

Disneyland Employees Speak Out

Disney employees are on screen in a New York Times op-ed video, "I Work at the Happiest Place on Earth. Why Can’t I Pay My Rent?" A 30-year concierge and a cosmetologist are featured more prominently. One is currently living in her car, and another says, tearfully, that she has spent time in her car. Both say they love their jobs, but along with 75% of Disneyland employees, they can't afford to pay "basic expenses every month." Data comes from a questionnaire and report, "Working for the Mouse."

The argument is for Disney to pay a living wage, and the call is for citizens to vote for an Anaheim proposal that affects Disneyland employees and some local hotel workers. In the video, one claim is that real wages have declined because of inflation—what $15 per hour bought seven years ago isn't the same today.

Business leaders who are fighting the measure say that the increase would hurt jobs. One local Chamber of Commerce member argued, "We estimate 3-4,000 jobs lost over next year or two by companies having to absorb this new increased cost. They're going to reduce hours and reduce jobs."

Senator and former presidential candidate Bernie Sanders is also featured in the video. He is proposing a bill he calls "Stop BEZOS" to tax Amazon and other large companies for public assistance received by their employees. The idea is for companies with 500 or more employees to pay the government back for support paid to their employees who cannot survive on earned wages.

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Discussion:

• How well does the video make the case for higher wages? Which are logical and which are emotional appeals? What evidence is presented?
• Assess the credibility of the questionnaire and report, "Working for the Mouse." From your assessment, what makes the report both credible and questionable? In what ways does the report reflect business communication standards, and in what ways does it fall short?
• Research the impact of raising wages on industry, for example, this Cornell report. What's your view of this argument? It's a complicated question because of different industries, locations, labor supply, rates, etc.
• In what ways do the employees featured in the video demonstrate courage? What risks did they take in appearing on screen?

Archbishop Calls for Pope's Resignation

As more allegations of sexual abuse within the Catholic church become known, the most senior levels of the organization are facing new challenges. Last week, Pope Francis wrote a letter chastising abusers and calling on the Church to do better. Today, a former senior Vatican, who was an ambassador to the U.S., accused the pope of knowing about and covering up abuse cases since 2013. He is calling on the pope to resign.

The situation involves Archbishop McCarrick, who resigned as cardinal in July. McCarrick is accused of sexually abusing seminarians, and the Pope is accused of "rehabilitating" him rather than disciplining him and removing him from his position. 

Archbishop Carlo Maria Viganò explains his reasoning in documented "testimony," including this segment:

Image source of Pope Francis and Archbishop McCarrick.

Discussion:

• Should the pope resign? Why or why not? How does this situation compare to corporate examples? Consider the hierarchy and relationships.
• In what ways is this situation a matter of integrity?
• Viganò uses the word parrhesia. What does this mean, and how does this relate to business communication?
• Which other leadership character dimensions are illustrated by this situation?

School Policy for "Natural" Hair

An 11-year-old black girl was sent home from school because her hair didn't fit guidelines for "natural" hairstyles. Over the summer, Christ the King Parish School in Terrytown, Louisiana, established a new policy, published in its handbook, banning hair extensions, which Faith Fennidy was wearing.

Videos show Fennidy crying, and critics called the policy discriminatory. But the Archdiocese of New Orleans defended the school's decision:

"This policy was communicated to all parents during the summer and again before the first day of school, and was applied to all students.

"The school offered the student's family an opportunity to comply with the uniform and dress policy and the family chose to withdraw the student; the student was not suspended or expelled."

A representative for the school also said, "We remain committed to being a welcoming school community that celebrates our unity and diversity." Fennidy decided not to return to the school.

Discussion:

• What's your view of the policy? Do you find it appropriate, discriminatory, or something else?
• How do attire policies in companies compare? What examples of similar policies have been problematic for companies?
• Read more about the situation on BusinessInsider. How well did the school handle the situation? What, if anything, could have been done differently?

Pope Francis's Letter

Pope Francis has joined the conversation about sexual abuse in the Catholic church after 1,000 victims and 300 perpetrators were identified by a grand jury investigation report in Pennsylvania. The report also revealed how the church systematically covered up the abuse over a 70-year period.

In an open letter, which is posted on Vatican News, expresses empathy early and often, for example, in this passage:

In recent days, a report was made public which detailed the experiences of at least a thousand survivors, victims of sexual abuse, the abuse of power and of conscience at the hands of priests over a period of approximately seventy years. Even though it can be said that most of these cases belong to the past, nonetheless as time goes on we have come to know the pain of many of the victims.  We have realized that these wounds never disappear and that they require us forcefully to condemn these atrocities and join forces in uprooting this culture of death; these wounds never go away. The heart-wrenching pain of these victims, which cries out to heaven, was long ignored, kept quiet or silenced.  

Pope Francis's letter follows one by Pope Benedict XVI in 2010, when abuse in Ireland became widely known.

Discussion:

• Compare the two letters. In what ways are they similar and different? How might the circumstance and timing affect each approach?
• How is the letter organized? How would you describe the tone?
• Which character dimensions does Pope Francis demonstrate in his letter?

Maryland Apologizes for Football Player's Death

University of Maryland at College Park has taken responsibility for mistakes during training that caused a football player's death. During a news conference, President Wallace D. Loh said he met with the student's parents to apologize. After the investigation, Loh concluded:

"The University accepts legal and moral responsibility for the mistakes that our training-staff made on that fateful workout day." And to the parents, "You entrusted Jordan to our care, and he is never returning home again."

Such an admission is unusual and welcome in light of cover-ups and shifting blame.

As a result of this incident, the head coach was placed on leave and another coach, Rick Court, has left the university. Court had been accused of "name calling and other intimidation," according to a Chronicle report.

Some are calling for Loh's resignation as well. Trouble started with the athletics director around the same time. Loh has publicly expressed concerns about how these situations might affect his presidency:

“That’s the sad part,” he said. “I think most presidents have to hold on for dear life. Many, many presidents have not been able to bounce back.”

Discussion:

• In what ways does Loh make himself and the University vulnerable, and how might this work in their favor?
• Did Loh do the right thing? Should he resign?
• Assess Loh's news conference. What does he do well, and what could he improve?
• How well does Loh express compassion during the news conference?

Sacha Baron Cohen: Questions of Ethics and Integrity

Most famous for this Borat movies, Sacha Baron Cohen is at it again. He has a new Showtime series, "Who Is America?," and pranks mostly people with conservative political views. Impersonating something who might favor his target's position, he gets people to make embarrassing statements and do humiliating acts.

On a recent episode, Cohen convinced a gun-rights advocate to bite on a sex toy. (I didn't watch it.) Former vice presidential candidate Sarah Palin was duped recently and wrote a scathing Facebook post, calling Cohen “evil, exploitative and sick." For her interview, Cohen impersonated someone who appeared to Palin to be a disabled war veteran.

His strategy is to make people vulnerable: by impersonating someone who appears to be a person in need or a supporter, he lowers the interviewee's defenses so they are more easily humiliated.

Cohen's stunts remind me that companies send employees to impersonate customers to get competitive data. Or maybe this is a stretch?

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Discussion:

• What's your view of Cohen's work: mean, exploitative, demeaning, clever, funny, or something else?
• Now consider his work using two frameworks: ethical decision making and integrity. How do his interviews measure up?
• What about my analogy to getting competitive data? What are the similarities and differences? Have you been asked by a company to use this tactic? Did you comply? Why or why not? It's a common practice.

What Is "Dehumanizing" Speech?

The New York Times reports Twitter's struggle to define what constitutes "dehumanizing" speech. Apparently, the only agreement among Twitter's team members is that the decision is "incredibly complex."

Categorization is critical, as the company has a reputation as a sometimes dark place of trolls and harassment. Yet this week, Apple, Facebook, YouTube have expunged content from Alex Jones's Infowars, which is known for spreading misinformation, including that the shooting at Sandy Hook was a hoax. You can imagine how this angered families of lost children.

In a tweet, CEO Jack Dorsey explained Twitter's decision to keep Infowars content, but employees, particularly, have not responded positively.

Twitter is in a difficult spot because, on the other hand, sites have been criticized for censoring conservative views. Del Harvey, the company's VP of Trust and Safety, wrote an email to employees further explaining the company's rationale.

Image source.

Discussion:

• How would you define "dehumanizing" speech? What character dimensions are involved?
• What persuasive strategies does Harvey use in her email to employees? Which are most and least convincing and why?
• What is your view about Infowars content? Should Twitter remove it from the site as other social media companies have done? How might your own political views factor into your thinking?

Fun Funeral Ads?

Death is inevitable, and we don't like to talk about it. A UK company is trying to change that with "edgy" ads, for example, people running on a beach carrying coffins as surfboards.

The ads are causing a stir. Transport for London, which regulates the city's ads, rejected them as  potentially causing “serious and widespread offense," although officials hadn't actually seen the ads. Still, on social media, people referred to the ads as "shocking,” “vile,” “insensitive,” and “tasteless.”

The ads compare burial and cremation prices, and one offers "one-way" travel with "roasting temperatures." The ad company founder defended the approach:

“Our reluctance to talk about death is the reason funeral costs continue to spiral and why you pay far too much for writing a will or settling an estate. That’s what we seek to change.”

Discussion:

• Why do we have a difficult time talking about death?
• How would you describe the ads and the agency's strategy?
• Could the ad strategy bring about a positive change? Will the ads bring in business?
• What if these ads ran in the U.S.? How, if at all, do you think the response might differ?

More Research Support for Gratitude

New research, once again, illustrates the value of writing thank-you letters. A recent study shows that senders underestimate the impact of sending a letter of gratitude, which prevents them from writing one. People also worry that letters will be scrutinized and that receivers will feel awkward, but none of these perceptions align with the reality.

In their study, Amit Kumar and Nicholas Epley, at the University of Chicago, compared how "expressers" felt about writing a letter with how people felt receiving them. Receivers felt more surprised about receiving the letters and about the content, more positive, and less awkward than the senders thought they would be. Most expressers spent less than five minutes writing a letter.

Understandably, writers in the study doubted their own competence. Participants answered questions such as, “To what extent were you able to express your gratitude using words that were just right?” and “After your recipient reads your letter, how articulate do you believe they will think your expression of gratitude is?” People who received messages rated senders as more competent than senders rated themselves.

This study builds on Kumar's earlier work showing that reflecting on experiences rather than on material goods makes people feel better and act more generously toward others.

Discussion:

• Have you sent a letter of gratitude in the past couple of years? What inspired you to send it? How was it received?
• Have you thought about sending a letter but did not? What stopped you? Do the findings in this study encourage you now? The authors hope so!

When an Online Conversation Goes Bad

A new Cornell University study identifies a framework for determining when online discussions will turn ugly. By analyzing conversations between Wikipedia editors, the research team developed a computer model to predict, with 65% accuracy, when interactions would become "toxic."

People can identify these discussions with 72% accuracy. You can test whether you can identify which conversations will turn into personal attacks using an online tool.

The model analyzed politeness and other rhetorical strategies, for example, editors' use of "please," expressions of gratitude, and fact-checking. When editors used more direct questions and "you," conversations were more likely to go awry.

Cover image.

Discussion:

• How did you do on the online quiz? What did you learn from the experience?
• What is the value of this research? Consider social media sites such as Twitter. How could the model be used, and what are the potential positive and negative consequences?

Airline CEOs Defend Seat Size

American and Delta Airlines CEOs sit in small plane seats to explain the rationale and defend shrinking seat sizes. Doug Parker and Ed Bastian, both 6' 3" tall, agreed to talk to a WSJ writer, while United CEO Oscar Munoz declined.

Both CEOs say they fly coach for short trips. Bastian started a policy that Delta directors must fly coach when traveling less than three hours. Of course, as the article points out, suffering three hours in a small seat isn't quite the same as 24.

The executives say that flight amenities, such as WiFi, make up for any discomfort from smaller seats. American's Parker says that customers don't complain and that the airline hasn't "done anything that makes the main cabin product less desirable than it was before." The airlines are also focused on providing larger seats for higher fares.

Another WSJ article explains what airlines consider when making seats comfortable.

Image source.

Cover image source.

Discussion:

• How does this story illustrate character dimensions such as compassion, vulnerability, and humility?
• Did the CEOs do the right thing by agreeing to participate in the article? What are the risks and benefits?
• Why would United CEO Oscar Munoz decline? Was this the right decision for him and the airline?
• What persuasion tactics do the CEOs use to convince us that flying coach is not so bad?
• Do you agree with the CEOs' assessments about small seats? What has been your experience?

Papa John's Founder Resigns

Papa John's founder and chairman John Schnatter resigned after using the "N-word" on a conference call. This may have been the last straw for the executive, who sparked controversy about NFL players "taking a knee" during the national anthem. Schnatter blamed league players and leadership for declining viewership he linked to declining pizza sales. Muddying the issue, Schnatter won unwanted support from some neo-Nazis.

This incident involved Laundry Service, a marketing firm that was helping Schnatter navigate future PR crises. During a role play, Schnatter said, “Colonel Sanders called blacks n-----s." His point was that the KFC chairman didn't face any backlash. A Forbes article details more of the conversation:

"Schnatter also reflected on his early life in Indiana, where, he said, people used to drag African-Americans from trucks until they died. He apparently intended for the remarks to convey his antipathy to racism, but multiple individuals on the call found them to be offensive, a source familiar with the matter said. After learning about the incident, Laundry Service owner Casey Wasserman moved to terminate the company’s contract with Papa John’s."

In a statement, Schnatter apologized: 

"News reports attributing the use of inappropriate and hurtful language to me during a media training session regarding race are true. Regardless of the context, I apologize. Simply stated, racism has no place in our society."

Image source.

Cover image source.

Discussion:

• A Netflix executive resigned after a similar situation. What differences do you see in these two situations, and do they matter in  terms of the resulting resignations?
• Papa John's next challenge is how to distance itself from Schnatter, whose face is on the pizza boxes. Should the image be removed? Why or why not?

Before You Hit Delete: How to Respond to Emails You Want to Ignore

Students know how it feels: you spend hours crafting the perfect email—and then nothing. You refresh and refresh, check on your phone, laptop, and desktop. We know how it feels, so why don’t people respond to emails? Here are three common reasons and suggested responses for each. Sometimes having the language helps, and of course, these can be adjusted to the situation and for your own style.

Inappropriate or Untimely Request

• Thanks for the email, but this isn’t really my area of interest [or expertise]. I hope you find someone else to help.
• Thanks for reaching out, but I’m not the right person for this because . . .
• This sounds like a great idea, but I’m fully committed at this point. Best of luck on the project.
• Can this possibly wait until September when I’ll have more time to focus on this?

Obvious or Annoying Question

• May I suggest that you look at the policy for this information? [Add a link.]
• I’m not sure I understand your question. Can you please clarify how I can help?
• From my point of view, we already covered this when we talked on Thursday. I’m not sure how else to clarify my thinking on this.
• I’m forwarding your email to . . . who can better address your question.

Overwhelming Request or Question

• This is a lot! Could we schedule a quick call to discuss?
• I’m having trouble digesting all of this. Can you please send back a few bullets that I can respond to?
• The short answer to your question is . . . If you need more from me, can you please be more specific about how I can help?
• I can answer some of this . . . For your other questions, I suggest trying . . .

Admittedly, all of these responses require some engagement, but we respond to emails for good reasons: to demonstrate respect, to educate, and for reciprocity. I would argue that replying is “the right thing to do”—and a brief response requires very little from us to be good corporate citizens.

Image source.

Discussion:

• When have you written an email that was ignored? Why do you think the person didn't respond, and how did you feel? Could you have done anything differently to get a response?
• When have you ignored an email? Why didn't you respond?
• Do you agree that responding is the "right thing to do"? Why or why not? When, if ever, is it acceptable to ignore an email?
• What leadership character dimensions may be lacking when people don't respond to emails?

Netflix Comms Officer Out After Using Racial Epithet

Jonathan Friedland, Netflix's chief communications officer, was fired after using the "N-word" at least twice at work. CEO Reed Hastings sent an email to employees explaining the situation:

“Several people afterwards told him how inappropriate and hurtful his use of the N-word was..."  “We hoped this was an awful anomaly never to be repeated.” “The second incident confirmed a deep lack of understanding, and convinced me to let Jonathan go now." "[I should]...have done more to use it as a learning moment for everyone at Netflix about how painful and ugly that word is, and that it should not be used.” “Depending on where you live or grew up in the world, understanding and sensitivities around the history and use of the N-word can vary.” “For nonblack people, the word should not be spoken as there is almost no context in which it is appropriate or constructive (even when singing a song or reading a script). There is not a way to neutralize the emotion and history behind the word in any context.”

The first incident was during a PR meeting on the topic of sensitive words. It's unclear when and how the word was used the second time.

For his part, Friedland apologized on Twitter.

Discussion:

• What's your view of the situation and Friedland's use of the word? Consider that we don't have all of the context.
• Given what little we know, should Friedland have been fired?
• How does this situation potentially demonstrate a lack of humility?

Tesla Layoff Memo

Tesla will cut about 9% of its staff, according to a memo sent to employees. In the message, CEO Elon Musk is direct about the decision, which he claims addresses some overlapping roles. Musk also says that profits haven't been a priority but that the company must now focus on profitability to be successful.

In the last paragraph, Musk expresses his gratitude to those leaving the company:

"To those who are departing, thank you for everything you’ve done for Tesla and we wish you well in your future opportunities. To those remaining, I would like to thank you in advance for ult job that remains ahead. We are a small company in one of the toughest and most competitive industries on Earth, where just staying alive, let alone growing, is a form of victory (Tesla and Ford remain the only American car companies who haven’t gone bankrupt). Yet, despite our tiny size, Tesla has already played a major role in moving the auto industry towards sustainable electric transport and moving the energy industry towards sustainable power generation and storage. We must continue to drive that forward for the good of the world."

A Bloomberg article criticizes the memo for burying news that it will end its partnership with Home Depot. Musk does address the issue, particularly how employees are affected, in the fifth paragraph.

Image source.

Discussion:

• How clearly does Musk's memo communicate the news the employees?
• What organizational approach does Musk use in the memo? How effective is this approach given the situation and audience?
• What's your view of Bloomberg's criticism about the Home Depot decision? How, if at all, could Musk have handled this differently?
• What leadership character dimensions are demonstrated in Musk's memo? Where, if at all, does he fall short?